Zurich (Zürich) is the largest city in Switzerland (380'000 inhabitants in the city and about 1 million in the urban area) and its main commercial and cultural center. It is the most active location in Switzerland for fashion and photo production.
Zurich is located in the North-East of Switzerland, on the North shore of the Lake Zurich (which is 40 km large). Wooded hills, the lake and its proximity to the Alps offer great scenery for outside shootings.